“We take great pride in continuing to make Indiana’s Finest Ice Cream.”
Our small ice cream plant is unique because we still make all of our products from scratch. This means that we homogenize and pasteurize the cream and other ingredients to produce our own mix, which we use to produce all of our flavors.
Gordon Brown attributed the quality of his product to the basic mix he and his father developed in Valparaiso. The mix consists of cream, sugar, non-fat milk, corn syrup and gelatin. Very few companies still use gelatin as a stabilizer, Brown said, noting that gelatin is a natural product. We use fresh ingredients and more solids, but they have to be balanced. Too much solids and you get a sandy or soggy product. A lot of ice cream makers don’t even make their own mix anymore. Gordon Brown also said that the speed of handling also affects flavor and quality. We freeze Valpo Velvet in a way which causes fewer ice crystals to form. After freezing the ice cream, we put it in the hardening room. We spread it out to get plenty of air movement, and by allowing this circulation, we have a smoother product. It is stored in our hardening room until it is ready to be delivered to stores and restaurants. That makes Valpo Velvet products as fresh as ice cream can be.
We take great pride in continuing to make Indiana’s Finest Ice Cream. We are constantly adding new flavors to meet the ever changing needs of today’s market. We have the best premium ice cream on the market and hope that you have the chance to try it. You will not be disappointed!
* A note to our customers regarding the practice of downsizing.
I am sure you have noticed, over the course of the last 2 years, most food companies are downsizing their product size, yet keeping the prices the same, to cover increased costs and increase their profits. Most companies started with a subtle change and went to a 56 ounce container, instead of the standard half gallon, which is 64 ounces. Now they are going to a 48 ounce container, thus keeping your price the same but taking away 16 ounces of ice cream. At Valpo Velvet, we are one of the few companies in the country still making a standard "half gallon". We want you to know that is why our ice cream cost more than the competitors. Also, if you pick up a container of Valpo Velvet, you will immediately notice it is a much heavier product. Valpo Velvet also does not believe in pumping air into their product to extend the quantity.
We understand that many businesses are struggling in this economy, but we have always been committed to making the best gourmet ice cream possible using only the highest quality ingredients. We do not believe that shrinking our 64 oz. half gallon is the solution. We will always be dedicated to giving our loyal customers a fantastic ice cream at a fair price. We hope you will continue to purchase The World"s Greatest Ice Cream.
The Brown Family